Are Your Marketing Stories Stalling Conversions?
If your content feels staged, your sales team is working too hard. Your community is rich with powerful stories of transformation and dignity, it just needs a system to capture and use them. This checklist is for you if you are:
- Tired of high-cost digital ads that fail to build trust.
- Struggling to get families to schedule tours before a crisis.
- Looking for outside validation to reinforce your brand’s quality.
- Ready to turn team and resident experiences into powerful sales enablement collateral.
Here’s What You’ll Get:
This resource gives you the proven, 3-Phase framework used by industry experts to generate content with genuine soul and strategic purpose:
PHASE 1
Foundation & Intentionality
Learn to define your core sales barrier (e.g., fear of losing independence) and align the story to solve that specific objection.
PHASE 2
Discovery & Capture
Get practical tips on how to interview with empathy, capturing the emotional transformation of a resident’s journey, not just their list of amenities.
PHASE 3
Integration & Activation
Discover the exact strategy for embedding stories across your entire sales funnel, from optimizing website service pages to fueling email nurturing sequences.
PHASE 4
Sales Empowerment
Turn authentic quotes into ready-to-use collateral that gives your sales team the proof they need to accelerate move-ins.
Get the Checklist and Transform Your Content
Stop guessing and start using authentic stories that compel action.
Ready to hear more about content strategy in action?
Our checklist is inspired by our conversation with Melissa Hannah Fritz, host of Inside Senior Living on PBS.
Listen to Episode 80 of From Leads to Leases to learn about the strategy behind public media’s biggest success stories.
Ready to hear more about content strategy in action?
Our checklist is inspired by our conversation with Melissa Hannah Fritz, host of Inside Senior Living on PBS.
Listen to Episode 80 of From Leads to Leases to learn about the strategy behind public media’s biggest success stories.
In this episode of From Leads to Leases, host Jerry Vinci speaks with Melissa Hannah Fritz, creator and host of Inside Senior Living, a PBS docu-series that aims to educate families about senior living options. Melissa shares her journey of creating the show, the challenges faced in the senior living industry, and the importance of storytelling in connecting with families. The conversation covers the need for honest conversations about aging, the role of media in shaping perceptions, and the future of senior living content. Melissa also discusses her upcoming keynote at SMASH 2025 and the actionable steps for industry leaders to innovate and connect with prospects.
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Senior Living Sales & Marketing Podcast
From Leads to Leases ranks among the Top Podcasts on Apple Podcasts, Spotify & Amazon Music in the Senior Living Sales & Marketing category—a testament to the impact our conversations deliver.
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