Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Melissa Hannah Fritz, creator and host of Inside Senior Living, a PBS docu-series that aims to educate families about senior living options. Melissa shares her journey of creating the show, the challenges faced in the senior living industry, and the importance of storytelling in connecting with families. The conversation covers the need for honest conversations about aging, the role of media in shaping perceptions, and the future of senior living content. Melissa also discusses her upcoming keynote at SMASH 2025 and the actionable steps for industry leaders to innovate and connect with prospects.
Takeaways
- The show aims to spark conversations about senior living.
- Families often wait until a crisis to explore senior living options.
- Television can effectively educate the public about senior living.
- Building trust is crucial in the senior living industry.
- The aging population presents a significant challenge for senior living.
- Storytelling is essential in sales and marketing for senior living.
- Empathy and vulnerability can enhance connections with prospects.
- The middle market in senior living is a growing concern.
- Innovative solutions are needed to address the senior living crisis.
- The importance of attracting talent to the senior living industry.
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Learn More
- Watch Inside Senior Living on PBS
- Learn more about Inside Senior Living show
- Connect with Melissa Hannah Fritz on LinkedIn
- Catch Melissa’s Keynote at SMASH 2025