20 Years’ Proven Marketing
Tailored for RAL Homes
As a boutique senior living operator, you face tight competition, limited visibility, and high pricing pressures, making full occupancy critical.
We’ve retooled our Senior Growth Innovation Suite (SGIS) to deliver performance-based marketing, automated CRM nurturing, and transparent reporting specifically for 10–50-bed Residential Assisted Living (RAL) homes. We help you convert high-intent inquiries into tours, build a 30–50% waitlist, and maximize ROI.
What is SGIS?
With over 20 years of senior living expertise, our Senior Growth Innovation Suite (SGIS) is designed to bring high-intent leads to your boutique community to improve your occupancy rate, fast. We tackle your unique challenges by delivering qualified leads that convert at a lower cost. Our streamlined, three-step process ensures transparency and results from day one.
STEP 1
- Hyper-local ads target families seeking personalized care.
- Messaging highlights trust and home-like comfort.
STEP 2
- CRM automates personalized emails and SMS.
- Builds a 30–50% capacity waitlist to minimize vacancy downtime.
STEP 3
- Live dashboards track leads, tours, and move-ins.
- A/B testing and heatmaps maximize conversions.
Our Approach
We drive occupancy and sustained growth for your 10–50-bed Residential Assisted Living (RAL) home with a transparent, performance-based model. Our tiered packages, backed by a 90-day minimum commitment, deliver results for small, high-touch communities without upfront financial strain.
Onboarding
Initial Setup
INCLUDING
PRICING
Phase I
INCLUDING
PRICING:
Phase II
INCLUDING
PRICING:
TERMS:
*paid to platform
Services Included in SGIS
Lead Generation & Paid Advertising Strategy
- Custom-built strategies to attract highly qualified leads and tour bookings.
- Multi-channel marketing campaigns tailored to your communities:
- Google Ads
- Meta (Facebook &
- Instagram) Ads
- LinkedIn Ads (Recruitment)
- YouTube Ads
- Bing Ads
- Programmatic Display Ads – if needed.
- A/B testing of ad creatives, ad copy, and landing pages to optimize performance.
- Retargeting campaigns to re-engage potential residents who previously visited your community pages.
- Focus on reducing acquisition costs and qualifying leads.
Sales Process Optimization
We implement proven senior living marketing solutions designed to generate qualified leads and increase occupancy rates through targeted campaigns according to your specific goals. Our strategies include targeted advertising, customized content creation, personalized email marketing campaigns, and streamlined sales operations.
We focus on optimizing websites for better search visibility, enhancing online presence, and managing campaigns that attract potential residents, engage their families, and convert leads into long-term community members. Additionally, we employ effective engagement strategies to ensure sustained interest and interaction.
SEO & Content Marketing
Our agency combines deep industry expertise with a fresh perspective to create tailored marketing strategies that deliver a competitive advantage. By aligning marketing, sales, and business development, we ensure that all efforts work cohesively toward achieving specific business goals and maximizing ROI.
We excel in managing marketing budgets efficiently while providing transparent performance reports. Our dedicated account management team is committed to supporting your organization’s long-term success through customized senior living marketing solutions.
CRM Services
Trust-building is central to our marketing strategy. We create authentic, compelling content that highlights the unique value of senior living communities while ensuring a seamless sales process for resident attraction.
Our campaigns feature real-life stories, resident testimonials, and community events that emotionally connect with older adults and their families. By emphasizing transparency and credibility, we help senior living facilities gain trust, attract ideal residents, and strengthen their reputation in the senior care industry.
Website Development, Optimization, & Maintenance
Our senior living marketing solutions are driven by data-backed SEO strategies and industry best practices. We design campaigns tailored to the unique needs of assisted living, independent living, and memory care facilities.
From PPC advertising to website optimization, our marketing services focus on generating more leads, improving online visibility, and enhancing community engagement. We also optimize sales processes to ensure seamless communication with prospects and provide continuous campaign adjustments based on performance analytics.
Social Media Management
Our integrated marketing team provides continuous support by managing campaigns, optimizing sales operations, analyzing performance metrics, and refining marketing strategies for maximum effectiveness.
With a dedicated account manager and a team of experienced professionals, we help senior living facilities adapt to changing market trends and stay ahead in a competitive industry. Our goal is to drive consistent growth, increase move-ins, and support long-term business success through a fully integrated marketing, sales, and growth management approach.
Email & SMS Marketing
We serve a wide range of senior living facilities, including assisted living communities, independent living facilities, memory care centers, and senior care organizations. Our customized marketing strategies address the unique challenges each type of facility faces, helping them attract potential residents, increase move-ins, and sustain long-term growth.
Data Tracking & Consolidated Reporting
Our lead generation strategies are designed to attract high-quality prospects through multiple channels. We leverage digital marketing, search engine optimization, paid advertising, and email marketing to reach potential residents and their families. By managing campaigns and optimizing the sales funnel, we ensure that senior living facilities receive a steady flow of qualified leads.
Reputation Management
Our approach involves an integrated strategy that goes beyond traditional marketing services. We integrate marketing, sales, and business development into a cohesive strategy that aligns with your organization’s goals.
By focusing on personalized campaigns, expert account management, and transparent reporting, we ensure that every aspect of your marketing and sales process works together seamlessly to achieve measurable success.
Please note: Some of these services may or may not apply to your community. We reserve the right to implement the strategies best-suited to your needs.
Why Choose CCR Growth?
Exclusive Senior Living Expertise
20+ years collaborating with providers and marketing leaders.
Proprietary SGIS Framework
Thought Leadership
Leading senior-living podcast host with a 120K+ professional network.
A True Growth Partner
We’re not just a vendor—your success powers ours from day one.
Case Studies
Explore the tangible impact of our work through real results.
Witness firsthand the transformations we’ve achieved with our valued partners. Discover the numbers, the success stories, and the journey of growth that awaits. Your success story could be the next one we proudly share.
MOVE-INS INCREASED
In 90 Days or Less
36% of SEO leads converted within 90 days compared to just 13% of referrals.
CONVERSIONS INCREASED
In 3 Months
Q1 to Q2 saw a 146% increase in conversions for communities that included blogging.
AVERAGE OCCUPANCY INCREASE
In 24 Months
This demonstrates the effectiveness of our marketing strategies in filling communities.
Frequently Asked Questions
What is the Senior Growth Innovation Suite (SGIS)?
The SGIS is our proven marketing and sales framework designed to fill 10–50-bed Boutique Senior Living homes with high-intent residents, using hyper-local ads, local SEO, CRM nurturing, and transparent reporting.
How can SGIS benefit my Boutique Senior Living home?
The SGIS aims to drive full occupancy in 60–90 days, build a 30–50% waitlist, and maximize ROI with performance-based pricing, tailored for small, high-touch boutique residential assisted living communities.
How are your services different from typical senior living marketing agencies?
Most agencies only focus on large communities with big budgets. We specialize in helping small, often family-run homes reach full occupancy quickly and maintain it. Our strategies are lean, transparent, and designed specifically for communities that can’t afford wasted spend or guesswork. We offer performance-based pricing, fast-track setup packages, and lead generation tailored to your neighborhood.
What marketing strategies do you use for RAL homes?
We deploy hyper-local Google and Meta ads, local SEO, social media, and emotionally resonant messaging to attract families seeking personalized care.
What kind of leads will I get?
We focus on local families looking for premium, small-home care—those searching for terms like “residential assisted living” or “boutique assisted living.” Our goal is to attract families who value the intimacy and personalized attention you offer.
Can you optimize my existing marketing and sales systems?
Yes, our setup includes auditing and enhancing your website, social media, and ad campaigns, plus integrating our proprietary CRM.
What results can I expect in the first few months?
Most 10–50-bed homes see increased inquiries and tours within 30 days, with full occupancy targeted in 60–90 days, backed by transparent metrics.
What’s the biggest growth priority for my community?
Filling every bed as quickly as possible—and keeping them full. Even one empty bed in a 10-bed home can mean a 10% revenue loss. We focus on generating high-intent, ready-to-move-in leads fast, then build and maintain a strong waitlist.
How do you ensure lead quality?
Every lead is tracked through a centralized CRM with automated nurturing and performance-based filtering. Our system requires 1-hour follow-up during business hours and optimizes for families ready to move within 30–60 days.
Do I have to pay a monthly retainer right away?
No. You only pay a monthly retainer once your community reaches full occupancy. Until then, you only pay for verified move-ins and ad spend.
What happens if a resident moves out early?
We only invoice the move-in fee after the resident has stayed for at least 30 days. This protects you from paying for short-term or failed placements.
What if I need to pause or cancel the service?
You can cancel anytime after your 90-day commitment with a 60-day notice. There are no hidden lock-ins or surprise fees.
Do I need to be licensed before we start?
Yes. We only work with fully licensed, operational homes that are ready to accept residents. Marketing a home that isn’t licensed creates legal and reputational risks for both parties.
Do I have control over my ad spend?
Yes. You manage your ad budget directly through platforms (Google, Meta, etc.), with our strategic recommendations to optimize ROI. We require a minimum ad spend of $1,500–$3,000/mo in Phase I to ensure high-quality leads, dropping to $300–$500/mo in Phase II.
What happens after you’ve filled all my beds?
That’s when our waitlist strategy kicks in. We build and manage a pool of qualified families so that when a bed opens up, it’s filled immediately—no revenue gap. Many of our clients keep us on for long-term waitlist nurturing, website optimization, and lead generation continuity.
What if I want to manage my own leads later?
That’s totally fine. We help you set up the right tools, train your team, and structure a system you can own. But many clients choose to keep us on for waitlist management and steady lead flow—even after reaching full occupancy.
CONNECT WITH US
Ready to Fill Beds & Fuel Sustainable Growth?
Witness firsthand the transformations we’ve achieved with our valued partners. Discover the numbers, the success stories, and the journey of growth that awaits. Your success story could be the next one we proudly share.
