Case Study: Occupancy & Lead Growth
69% Higher Occupancy and 217% More Leads in Two Years, With Only a 24% Rise in Costs
Our approach generated an estimated $1.45M in additional revenue per community.
Brand Snapshot
Community
A leading senior wellness and lifestyle provider
Location
Communities across the Northeast, Southeast, Midwest and West Coast
Care Levels
Wellness-focused living with access to professional care teams
About the Brand
Leading the way in senior wellness and lifestyle enhancement, this client operates communities designed to foster health, happiness, and independence among seniors. With a focus on daily wellness and fitness classes, community excursions, and an all-day dining program, they provide a dynamic environment for seniors to pursue an active and social lifestyle. Their comprehensive care model, which includes access to professional care teams and weekly housekeeping, ensures that every resident receives the support they need while enjoying the highest standards of living.
The Challenge
This case study aims to showcase the substantial impact of CCR Growth’s marketing and advertising efforts on boosting occupancy rates and enhancing lead generation for senior living communities across the Northeast, Southeast, Midwest, and West Coast from July 2021 to July 2023. The focus is on demonstrating the long-term benefits of our targeted marketing strategies.
Key Objectives:
- Boost occupancy rates across communities in four U.S. regions
- Enhance lead generation from July 2021 to July 2023
- Demonstrate the long-term benefits of targeted marketing strategies
The Results
July 2021 – July 2023
Occupancy Rate Increase
IMPACT
52% to 88% average occupancy
Explosive Lead Growth
IMPACT
217% more leads in two years
Marketing Spend Increase
IMPACT
Only 24% more spend
Added Revenue
IMPACT
Est. per community
Southeast Lead Growth
IMPACT
Highest of any region
The “Aha” Moment
Targeted Strategies Yield High ROI: The decrease in cost per lead and increase in occupancy rates highlight the success of our tailored marketing approaches.
Regional Adaptation is Key: The variations in results by region underscore the importance of customizing strategies to local markets.
Sustainable Growth Over Time: The two-year study period illustrates that significant gains in marketing efficacy are achievable with consistent strategic efforts.
The Outcome
