Top Senior Living Resources for Professionals in 2025
We all know it: the senior living industry is seeing major evolution and ever-increasing demand. To add to this, the new population of older adults entering senior living have high expectations, placing the industry under pressure to constantly improve services and amenities for better and more active aging experiences. Staying informed about the latest trends, technologies, and best practices is crucial for success.Over 2024, our team of senior living experts made use of a vast range of great resources to ensure our own insights were deeply informed by good data and strong analysis. We’ve compiled a list of top resources that can empower senior living professionals like you to make informed decisions and drive growth into the future.
1. Industry Associations and Organizations
National Investment Center for Seniors Housing & Care (NIC):
NIC provides valuable data, analytics, and insights on the senior housing industry. Through its NIC MAP Vision platform, NIC offers unparalleled market intelligence, including data on occupancy rates, rental rates, and development trends. By leveraging NIC’s resources, senior living professionals can make informed decisions about investment, development, and operations.Argentum:
As a leading trade association, Argentum represents the interests of senior living providers, offering advocacy, education, and networking opportunities. This resource is particularly useful for senior living executives, CEOs, and marketing and sales professionals.American Seniors Housing Association (ASHA):
ASHA provides resources and support to senior living providers, including education, research, and advocacy. This organization is valuable for senior living operators, executives, and those involved in policy and regulatory affairs.LeadingAge:
This national association serves not-for-profit organizations that provide aging services, including senior living. LeadingAge offers a wide range of resources and services to help members improve quality of care and financial performance. This resource is especially beneficial for not-for-profit senior living organizations.National Center for Assisted Living (NCAL):
NCAL represents the interests of assisted living providers and advocates for policies that support quality care. This organization is particularly relevant for those working in assisted living communities.2. Technology and Software Solutions for Senior Living Communities
Yardi:
As a leading property management software provider, Yardi offers comprehensive solutions for senior living communities, including property management, accounting, and resident management. This tool is essential for property managers, leasing agents, and finance professionals.PointClickCare:
This healthcare software company provides solutions for senior living and long-term care, including electronic health records, scheduling, and billing. This technology is crucial for clinical staff, nurses, and administrative personnel.ProviNet:
ProviNet offers innovative technology solutions to help senior living communities improve operations and enhance the resident experience. This tool is beneficial for IT professionals, operations managers, and those involved in digital transformation.3. Consulting and Advisory Services
CCR Growth:
As a leading senior living marketing, sales, and business systems consultancy, CCR Growth leverages over 20 years of industry expertise and digital marketing knowledge to overcome business growth challenges faced by senior living providers. This resource is valuable for marketing and sales professionals, as well as executive leadership. Find out more about our holistic senior living solution.Dementia By Day: Memory Care
Led by Rachael Wonderlin, this team of experts provides specialized training and support for senior living communities to enhance and tailor their memory and dementia care, including for residents with Alzheimer’s disease. Specialized care for individuals with Alzheimer’s or other dementias is crucial, as these communities are designed with specific features and trained staff to meet their unique needs. This resource is essential for memory care directors, nurses, and caregivers.4. Industry Publications and Research
Senior Housing News:
This leading online publication provides news, analysis, and insights on the senior housing market. It reaches a wide audience of operators, developers, investors, and service providers, offering valuable information to help them make informed decisions and stay ahead of industry trends.McKnight’s Senior Living:
A leading source of news and information for senior living professionals. Content covers a wide range of topics, such as operations, marketing, technology, and regulatory updates.5. Educational Resources
From Leads to Leases Podcast:
This podcast offers valuable insights and best practices for senior living professionals. With host Jerry Vinci at the helm, the podcast dives into tough topics, from senior housing supply to the problem with third party referral agencies. Jerry interviews leading experts to gain up-to-the-minute insights on a wide range of subjects affecting senior living. Browse the episode list.Industry Conferences and Webinars:
Attending industry conferences and webinars is a great way to stay up-to-date on the latest trends and innovations.Success in senior living isn’t just about managing the present but also anticipating the future. With the right resources in your corner, you’ll be equipped to navigate the ever-changing landscape of senior care with confidence, clarity, and purpose. Want to unlock the full potential of your senior living community? Partner with CCR Growth for expert-driven marketing, sales, and operational strategies designed to maximize the impact of every resource you use.
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