In this conversation, Jerry Vinci interviews Jeremy Clerc, CEO of ⁠Assisted⁠, about the positive transformation that innovative referral agencies can bring to the senior living industry. They discuss the challenges faced by both communities and prospective residents, such as the broken traditional referral systems and the gap in occupancy. Jeremy explains how Assisted addresses these pain points by ensuring communities control their own narrative, providing tour-ready leads, and offering a source of truth for senior living. They also highlight the importance of data, transparency, and the human touch in senior living referrals. In this conversation, Jeremy discusses the challenges and opportunities in the senior living referral process. He highlights the two main narratives in the industry: the sales director’s perspective of wanting qualified leads and the desire to control the narrative. Assisted utilizes data to enhance decision-making for both communities and families, focusing on key variables such as cost, location, and pet policies. They also prioritize personalized touch and compassionate service, balancing technology with human interaction. Assisted limits the number of communities they recommend to ensure quality and reduce overwhelm for families. They collect reviews internally to gauge community performance and maintain transparency. In the future, Assisted aims to acquire more customers, improve efficiency in matching individuals with suitable options, and shift the incentives in the industry.