Senior Living Business Growth Experts | Full-Service Marketing Agency

Leading Business & Marketing Experts

Senior Living Operators need an entire team of marketing, sales, and business systems experts committed to ensuring your success. And with CCR Growth, that’s precisely what they get. We recruit only leading experts in their fields with proven industry expertise and digital marketing knowledge. We are dedicated to making your business thrive.

Jerry Vinci

CEO & Head Strategist

Jerry is an industry veteran with over 20 years of dedicated experience. He is also the founder of CCR Growth and is committed to revolutionizing Senior Living Sales & Marketing.

Lanie Krugel

Agency Director

Lanie leads with a focus on nurturing a dynamic culture, driving revenue growth, and fostering exceptional leadership within our teams.

Safira Vinci

Creative Director & Co-Owner

As Co-founder, Safira helps carry our creative vision and works directly with our clients to hone their vision and to set measurable goals for success.

Bryony Whitehead

Brand Specialist

Bryony merges strategy and creativity to craft strong brand narratives, using 15 years of content and social media expertise to drive data-backed, impactful campaigns.

Marnus Mulder

Sales Manager

Marnus is a skilled Sales Manager with a strong foundation in psychology and consumer behaviour. He excels at understanding client needs and delivering tailored, data-driven solutions that drive results. With a strategic mindset and a people-first approach, Marnus builds lasting relationships and helps clients reach their goals with confidence.

Johan Krugel

Marketing Director

As the Marketing Director at CCRGrowth, Johan Krugel leads the company’s marketing strategy, focusing on data-driven growth, brand positioning, and customer engagement. His expertise spans multiple industries, allowing him to develop and execute tailored marketing solutions that align with CCRGrowth’s mission of helping businesses scale effectively. When he’s not crafting marketing strategies, Johan enjoys spending quality time with his family and hard enduro biking.

Tiaan van Straten

Head of SEO

Drawing upon nearly a decade of expertise, Tiaan leads a high-performing team of skilled SEO specialists to drive cutting-edge optimization initiatives, ensure top-tier search engine visibility, and accelerate organic brand growth.

Cynthia van Straten

Head of Content/Senior SEO Specialist

With a strong background in on-page SEO, Cynthia spearheads innovative content strategies, supports a team of extremely skilled writers, and loves to help brands build online visibility through search-optimized storytelling.

Tara Crellin

Account Manager

Tara is an experienced Account Manager specializing in full-service digital marketing for agencies. With a strong background in client relationships and project management, she ensures seamless communication and strategic execution across campaigns. Passionate about working with senior living communities, Tara takes pride in contributing to a meaningful industry, helping communities connect with families through effective digital strategies.

Lauren Greaves

Account Manager

Lauren is a Senior Account Manager at CCR Growth. With 15+ years’ experience, she leads campaign execution, cross-functional coordination, and ensures seamless delivery across digital channels.

Daniela Martins

Social Media Manager

Daniela has spent the past 11 years in social media, bringing brands to life with creative content that sparks engagement and real connections. With a background in digital design and PR—and a passion for writing and marketing—she loves turning ideas into conversations and communities into vibrant spaces.

Mahsa Bakhshi

Technical SEO Specialist

Mahsa is a Senior SEO specialist passionate about optimizing websites and boosting search visibility. She thrives on data-driven strategies to enhance brand growth and online engagement.

Nadim Miah

Technical SEO Specialist

With over five years of experience, Nadim Miah specializes in executing data-driven SEO strategies that enhance technical performance, elevate local search presence, and align content with business goals to drive sustainable, long-term organic growth.

Megan Mulder

SEO Content Specialist

Megan is a natural at writing compelling, search-friendly content that not only ranks but also engages and converts. With a deep understanding of audience intent and digital trends, Megan helps brands find their voice and maximize their online impact.

Dané Scheepers

SEO Content Specialist

Dané is an SEO specialist who blends technical precision with creative strategy. She excels at crafting high-impact content and optimizing on-page performance, all while seamlessly adapting to each brand’s unique voice. With a results-driven approach, she helps brands grow their search presence and connect more effectively with their audiences.

Dani Drotsky

UX/UI Designer

With over seven years experience in advertising and digital marketing, Dani blends creativity with strategy to craft intuitive, human-centric creatives. A versatile design generalist specializing in UX/UI, she’s passionate about creating functional, engaging experiences that go beyond aesthetics.

Leo Bragas

PPC Specialist

Leo Bragas is an Ex-Googler (5 yrs) with 17 years of digital marketing experience. Before joining CCR Growth, he led strategy for top agencies, scaling 6–7 figure ecommerce and lead gen brands across global markets

Armand Senekal

Head of Development

Armand directs a dedicated team of skilled engineers to deliver secure, scalable software solutions, emphasizing best practices and continuous improvement to support our clients’ ongoing growth.

Surajit Roy

Lead Web Developer

Surajit is a seasoned Lead Web Developer, working with CCR Growth since 2016. He wields over a decade of expertise in PHP and WordPress and is our chief problem solver.

Raza Salahuddin

Frontend Developer

Raza is a Front-end Developer skilled in web design, CSS, and mobile responsiveness. He ensures websites are well-maintained, visually appealing, and fully functional across devices to deliver a smooth and consistent user experience.

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Ready to Transform Your Approach and Maximize Your Community's Growth?

Watch this video to discover how our team of growth experts assist Senior Living Providers in generating $1.5M and up in additional revenue within twelve months, guaranteed.

Our Team