Summary
In this episode of From Leads to Leases, Jerry Vinci interviews Phil Gorski, founder of Senior Living 360 Tours, discussing how immersive virtual tours are revolutionizing the senior living industry. They explore the emotional impact of allowing families to experience communities remotely, the importance of viewer analytics in refining marketing strategies, and the innovative features like pre-leasing and virtual staging that enhance community engagement. Phil shares his personal journey into the senior living space and emphasizes the need for transparency and emotional connection in the decision-making process for families.
Takeaways
- Prospects ask, ‘Can I see myself or my loved one here?’
- Virtual tours build trust and drive engagement.
- Families can explore spaces at their own pace.
- Viewer analytics help tailor sales approaches.
- Pre-leasing can be achieved before communities open.
- Transparency is key in the decision-making process.
- Older communities can still showcase their value.
- Interactive tours create emotional connections.
- Analytics provide insights into viewer interests.
- Virtual staging enhances the leasing process.