Humanizing Personalization in Senior Living Sales with Christie Freeze

Humanizing Personalization in Senior Living Sales with Christie Freeze

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Summary

In this conversation, Jerry Vinci interviews Christie Freeze, the regional director of Senior Living Sales for SalesMail, about the importance of personalization in senior living marketing. Christie shares her background in the industry and how she transitioned to SalesMail. They discuss the difference between traditional marketing and personalized marketing, emphasizing the need for authentic connections and storytelling. Christie provides examples of successful implementation of personalization strategies, such as using personalized videos to engage leads and increase conversion rates. They also touch on the role of family members in the decision-making process and the importance of education and open dialogue. In this conversation, Christie Freeze, the Regional Director of Sales for SalesMail, discusses the power of personalized video messaging in senior living marketing. She emphasizes the importance of using video to create genuine connections with potential residents and their families. Christie also addresses common obstacles faced by senior living communities when trying to personalize their marketing and sales efforts, such as time constraints and tech confidence. She highlights the need for collaboration among vendors and partners to create an all-in-one platform for senior living communities. Christie predicts that the future of senior living will involve different options within the industry and a shift towards consumer-driven decision-making. She also shares upcoming features and initiatives within SalesMail, such as dynamic QR codes and gamification. To connect with Christie and learn more about SalesMail, she recommends contacting her on LinkedIn.

Takeaways

  • Personalization is a cornerstone of modern marketing, allowing brands to connect authentically with their audience.
  • In senior living marketing, personalization is crucial in building trust and overcoming the fear and overwhelm that potential residents and their families may experience.
  • Using personalized videos can significantly increase conversion rates, from inquiry to tour and from tour to move-in.
  • Family members can be roadblocks or helpful allies in the decision-making process, and education and open dialogue are key to their involvement.
  • Personalization extends beyond sales and can be used in various departments, such as dining, activities, and clinical teams, to enhance the overall resident experience. Personalized video messaging is a powerful tool for creating genuine connections with potential residents and their families in senior living marketing.
  • Common obstacles faced by senior living communities when trying to personalize their marketing and sales efforts include time constraints and tech confidence.
  • Collaboration among vendors and partners is crucial in creating an all-in-one platform for senior living communities.
  • The future of senior living will involve different options within the industry and a shift towards consumer-driven decision-making.
  • Upcoming features and initiatives within SalesMail include dynamic QR codes and gamification.
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