Summary
In this episode, Jerry Vinci discusses the critical role of Google in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and effective Google Ads strategies. He provides actionable insights on how communities can enhance their online visibility, attract more tours, and ultimately drive growth. The conversation highlights the necessity of adapting to the digital landscape and leveraging Google as a primary tool for connecting with families seeking senior living options.
Takeaways
- Your community’s visibility on Google directly impacts move-ins.
- Families start their search for senior living on Google.
- Local SEO is essential for being found in search results.
- Google Business Profile is crucial for first impressions.
- Regularly update your Google Business Profile with fresh content.
- Effective Google Ads require targeted strategies, not just keywords.
- Conversion rates on websites are often below 1%.
- Mobile optimization is critical for senior living websites.
- Use social proof like testimonials to enhance credibility.
- A cohesive digital strategy is necessary for sustainable growth.
