In episode 30 of From Leads to Leases, Jerry Vinci gets talking to Margo Falls, founder and CEO of SeniorPark.io, an agetech connectivity platform that’s transforming the way senior placement advisors and senior living teams communicate. This B2B platform aims to connect placement agents and assisted living facilities, allowing them to communicate and streamline their processes. It helps placement agents working with prospective residents to find communities with availability or vacancies in their community, taking out the guesswork and saving them time to provide better customer service. SeniorPark.io’s platform also allows assisted living facilities to update their information, with information such as as vacancies and pricing, as well as to connect directly with placement agents. It differentiates itself from other senior housing placement platforms, like A Place for Mom, by focusing on personalized service and eliminating the sales funnel approach. According to Margo Falls, SeniorPark.io’s ultimate mission is to help families find the right senior housing options. The platform aims to provide personalized care and ensure that placements meet the specific needs of older adults and their families. It emphasizes accountability and transparency, with a rating system that assesses the quality of communities and takes care to provide accurate information. Margo observes that technology plays a crucial role in transforming senior housing, especially post-pandemic. The platform offers features such as local expert guidance, licensing information, and collaboration between placement agents and communities. Finally, it aims to create a more efficient and trustworthy process for finding senior housing.