Cutting the Middleman to Go After Senior Living Leads Directly

Cutting the Middleman to Go After Senior Living Leads Directly

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Summary

In this episode, Jerry Vinci discusses the true cost of commission-based referrals in the senior living industry. He highlights the competitive landscape of the industry and the increasing demand for senior living options. Vinci explains how referral agencies can erode brand integrity and diminish the unique identity of communities. He also explores the challenges of managing high volume leads and the value of selling directly. Vinci emphasizes the advantages of direct lead generation, including the collection of actionable data and the preservation of brand integrity. He concludes by emphasizing the importance of tailoring the prospect’s journey and building meaningful connections with the community.

Takeaways

  • The senior living industry is highly competitive, and referral agencies can erode brand integrity and diminish the unique identity of communities.
  • Managing high volume leads can be challenging and may result in a devaluation of the senior living sales process.
  • Direct lead generation provides valuable data and allows for the preservation and promotion of brand integrity.
  • Tailoring the prospect’s journey and building meaningful connections with the community are essential for success in the senior
    living industry.
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