From Leads to Leases

In this conversation, Jerry Vinci interviews Christina Palmieri, the founder and CEO of Olive Branch Senior Living Advisors. They discuss Christina's journey from sales to senior care placement, the challenges families face when seeking senior care, and the innovative approach of Olive Branch. They also touch on the housing industry for seniors and the role of adult family homes. Christina explains the importance of integrating different professionals, such as elder law attorneys, guardians, nurses, and realtors, into the senior care placement process.

In this episode of From Leads to Leases, Lindsey Jennings and Michelle Corb talk to Jerry Vinci about their experiences in the senior living industry and how technology, specifically AI and live chat, are crucial to modernizing resident engagement. They highlight the importance of empathy and human-centric communication in senior living and how SSC.ai (formerly Site Staff Chat) is helping senior living communities meet the demands of an ever-evolving industry.

In episode 30 of From Leads to Leases, Jerry Vinci gets talking to Margo Falls, founder and CEO of SeniorPark.io, an agetech connectivity platform that’s transforming the way senior placement advisors and senior living teams communicate. This B2B platform aims to connect placement agents and assisted living facilities, allowing them to communicate and streamline their processes.

In Episode 27 of From Leads to Leases, CCR Growth CEO Jerry Vinci gets talking about the latest trends in senior living technology and the importance of strategic IT planning with Steven VanderVelde, the Director of Senior Living Partnerships at Provinet Solutions. Steven highlights the challenges faced by the senior living industry, such as technical debt and disparate tech investment, and emphasizes the need for communities to embrace technology to meet the expectations of new seniors.

In this episode, Caleb Richardson, CEO of Senior Care Academy and Helperly, discusses his innovative approach to senior care and the impact of technology on the industry. He shares his personal experience and the inspiration behind starting both Senior Care Academy and Helperly. The conversation covers topics such as marketing, retention, scalability, addressing senior loneliness, and the challenges facing the senior living industry.

In this conversation, Jerry Vinci interviews Tess Quinn, a registered nurse and senior living advocate, about the importance of empathy, active listening, and thoroughness in providing transparent and unbiased advocacy services for families navigating senior living transitions. Tess shares her insights on the challenges families face and how her personal and professional experiences shape her approach to finding the right community for older adults. They discuss the need for education, debunking myths about senior living, and the importance of early conversations and planning. Tess also highlights the value of her clinical experience in understanding and empathizing with families during the transition process.

In this conversation, Jerry Vinci interviews Jeremy Clerc, CEO of ⁠Assisted⁠, about the positive transformation that innovative referral agencies can bring to the senior living industry. They discuss the challenges faced by both communities and prospective residents, such as the broken traditional referral systems and the gap in occupancy. Jeremy explains how Assisted addresses these pain points by ensuring communities control their own narrative, providing tour-ready leads, and offering a source of truth for senior living. They also highlight the importance of data, transparency, and the human touch in senior living referrals.

In this episode, Jerry Vinci discusses the pitfalls of relying on referral agencies like A Place for Mom and Caring.com in the senior living industry. He sheds light on the unsettling truths and lack of trustworthiness of these services. Vinci emphasizes the importance of developing internal systems for lead generation and growth, rather than relying solely on referrals. He highlights the negative impact of referrals on marketing assets, reputation management, and cost of acquiring new prospects. Vinci also discusses the lack of transparency, accountability, and ethical practices of these referral agencies.