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Senior Living Sales & Marketing Podcast

From Leads to Leases ranks among the Top Podcasts on Apple Podcasts, Spotify & Amazon Music in the Senior Living Sales & Marketing category—a testament to the impact our conversations deliver.

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WELCOME TO FROM LEADS TO LEASES

Navigating the Journey to Success in Senior Living

Unlocking Insights, Empowering Growth in Senior Living

Discover Expert Strategies and Insights for Senior Living Success from the Innovators in Senior Living.

Join our CEO and founder on From Leads to Leases: A CCR Growth Podcast as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.

Whether you’re a seasoned professional or a passionate advocate, we invite you to take the mic and share your expertise with an engaged audience of senior-living professionals, decision-makers, and industry visionaries.

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Assisted Living Is Undervalued—That Needs to Change

March 24, 2025
In this episode, host Jerry Vinci discusses the critical role of assisted living in the long-term care system, highlighting its cost-effectiveness and the high satisfaction rates among residents.
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Episode # 50

Redefining Aging and Emotional Wellness: Non-Attachment Therapy aka NAT with Elanit Linder, LCSW

March 19, 2025
Special Guest: Elanit Linder
In this episode, Jerry Vinci and Elanit Linder discuss transforming senior living through emotional support and non-attachment therapy. They emphasize empowering older adults to make their own choices, navigate life transitions, and find meaning through community, autonomy, and meaningful engagement. The conversation highlights the role of caregivers, the importance of socialization, and innovative approaches to individualized, person-centered care that fosters hope and connection.
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Episode # 48

A Guide on Strategic Marketing for Senior Living

March 5, 2025
Special Guest: Jason Nieves
In this episode of 'From Leads to Leases', host Jerry Vinci interviews Jason Nieves, Vice President of Marketing for Alta Senior Living. They discuss Jason's unique journey in the senior living industry, the importance of innovative marketing strategies, and the role of data tracking in improving occupancy rates. Jason shares insights on understanding diverse audiences, leveraging Google Business Profiles, and the challenges of managing data overload in marketing.
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Episode # 47

Understanding Family Dynamics in Senior Living Care Decisions

February 26, 2025
Special Guest: Janel Small
In this episode, Jerry Vinci and Janel Small discuss the complexities of senior living, focusing on the emotional and practical challenges families face when placing loved ones in care facilities. Janel shares her journey in the senior living industry and provides insights on navigating family dynamics, overcoming caregiver guilt, and evaluating senior living options. The conversation also covers the importance of memory care programs, the placement process in skilled nursing facilities, and building relationships with hospitals.
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Episode # 46

Navigating the Move-In Process in Senior Living: Tips for Success

February 19, 2025
Special Guest: Rana Baalbaki
In this episode, Jerry Vinci speaks with Rana Baalbaki, a seasoned customer service representative at Kisco Senior Living. They discuss the vital role of customer service in enhancing resident satisfaction and the unique challenges faced in the senior living industry. Rana shares her journey into the field, the importance of creating lasting impressions for new residents, and how to empower them with choices.
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Episode # 45

Inclusive Aging and Caregiving: Navigating Senior Living for LGBTQ Seniors with Chris MacLellan

February 12, 2025
Special Guest: Chris MacLellan
In this episode of From Leads to Leases, host Jerry Vinci speaks with Chris MacLellan, an LGBTQ caregiving advocate, about the unique challenges faced by LGBTQ seniors in the caregiving landscape. Chris shares his personal journey as a caregiver, the impact of media on raising awareness, and the importance of having open conversations about care planning. They discuss legal considerations for LGBTQ couples, common fears and challenges faced by LGBTQ seniors, and how to create inclusive environments in senior living communities.
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Episode # 44

Engaging Residents with Heart: Inside Senior Living Activities with Alex Atiyeh

February 5, 2025
Special Guest: Alex Atiyeh
In this episode, Jerry Vinci speaks with Alex Atiyeh, an activities and volunteer coordinator at Sunrise Senior Living. They discuss Alex's journey into the senior living industry, the importance of building trust with residents, and the role of music and activities in enhancing resident well-being. Alex shares insights on the challenges of maintaining high-quality engagement, the impact of transparency, and the significance of stability in senior living careers.
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Episode # 43

Transforming Leadership in Senior Living: Emotional Intelligence and Empathetic Culture with Jules Wilhelm

January 29, 2025
Special Guest: Jules Wilhelm
In this episode, Jerry Vinci discusses the critical importance of consistent lead generation in the senior living industry. He outlines the challenges faced by providers due to unpredictable lead flow and emphasizes the need for a solid marketing strategy for 2025. The conversation covers essential marketing channels such as paid ads, SEO, and social media, and highlights the significance of crafting compelling offers that resonate with families seeking senior living options.
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CCR Growth has built a team of senior living experts who have a deep understanding of digital marketing in the industry. Their expertise goes far beyond short-term trends and instead targets building a long-term strategy for brand consistency, visibility, and connection with prospects and their families in meaningful ways. Such a pleasure to work with!
M. Lorenzi
Sales & Marketing Manager
We have worked with CCR Growth for 8+ years for almost all of our online needs. Besides the increased growth, perhaps the most beneficial is that their team of senior living specialists always provides next-step recommendations and strategic suggestions I depend on to help us stay competitive. CCR Growth always helps match our needs to the best methods to increase our lead gen and ROI.
D. Matthews
Director of Marketing
We appreciate the detailed strategy CCRG developed for us, and their willingness to accommodate the goals and vision we value. The CCR Growth team is very experienced and hardworking, and it’s a great feeling to know we’re in the hands of capable senior living professionals who truly care about our company and our success. We’re very happy with the progress we have made and are excited to see how their work will continue to improve our digital outreach to prospects and industry partners.
P. Nicely
Director of Operations
A pleasure to work with the whole CCR Growth team. Over the last five years they’ve consistently maintained a hands-on, structured way of handling our marketing, communication and sales that gives me peace of mind to know they have a plan, have communicated the goals of the plan, and are actively working to achieve those milestones right along side us. They continue to be super flexible (even as they’ve grown as an agency) and work as an invaluable extension to our community teams.
L. Bagley
Chief Operating Officer

About the From Leads to Leases Podcast

Join CCR Growth CEO Jerry Vinci as he explores the dynamic world of senior living, uncovering insights, trends, and innovations shaping the industry today.Our episodes are easily digestible yet jam-packed with knowledge and insights you can use in your own business. While our primary focus is the senior living industry, the lessons and strategies discussed are universally applicable across business sectors.Tune in as Jerry engages with industry experts in Marketing, Sales, Operations and Strategy, offering thought-provoking conversations and actionable advice. These innovative concepts will challenge conventional thinking and inspire you to make positive changes in your business to transform leads to leases.

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Hello & Welcome!
We're
Redefining Senior Living Marketing, Sales, and Operations
Delivering a customized approach generating $1.5M and up in additional revenue for every community

CONTACT ADDRESS
8710 Carmel Valley Road, Carmel, CA 93923

GENERAL INQUIRIES
info@ccrgrowth.com
(831) 273-3628

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