Case Study: Juniper Glen
From 81% to 96% Occupancy in 12 Months with SGIS Marketing
How CCR Growth Helped Juniper Glen Climb from 81 % to 96 % Occupancy in 12 Months — Generating 251 Leads and 22 Move-Ins in Just Six Months
Brand Snapshot
Community
Juniper Glen
Location
East Amherst, New York
Care Levels
Transitional Assisted Living & Memory Care
About the Client
Nestled in the quiet heart of East Amherst, Juniper Glen is a small but vibrant community offering transitional assisted living, memory care, and respite services. Their approach centers around person-centred care and dementia-specific programming — from HOPE BLOOMS™ gardening therapy to MIND-diet dining. Despite a dedicated team and heartwarming environment, Juniper Glen needed to reach new families online and translate its exceptional care into steady move-ins.
The Challenge
When Juniper Glen partnered with CCR Growth, occupancy sat at 81% (46 occupied units).
The community’s reputation was strong among existing families but almost invisible to new prospects searching online. Word-of-mouth referrals alone could no longer sustain growth in an increasingly competitive senior care market.
Key Challenges:
- Low brand visibility across local search and paid channels
- A website that failed to communicate Juniper Glen’s differentiated dementia programming
- Limited inbound leads from outside existing family circles
They needed to modernize their digital footprint, expand their reach, and tell a story that matched the quality of care happening inside their walls.
The Strategy
CCR Growth implemented a multi-phase Senior Growth Innovation Suite (SGIS) campaign — a proven framework designed to drive measurable occupancy growth for senior living communities.
We broke the strategy into three phases:
PHASE 1
Visibility
- Rebuilt the website experience to highlight Juniper Glen’s walking trails, outdoor gardens, and the human stories behind its Person-Centred Care philosophy.
- Optimized on-page content, structured data, and the Google Business Profile to dominate local memory care searches.
PHASE 2
Lead Capture
- Launched targeted Google and Meta ad campaigns reaching families researching dementia care options.
- Created new landing pages emphasizing HOPE BLOOMS™, MIND-diet dining, and family trust.
PHASE 3
Nurture & Conversion
- Enhanced the follow-up system and empowered the sales process through storytelling assets, family testimonials, and consistent visibility across multiple referral sources.
CCR GROWTH’S SECRET SAUCE
Creative Execution
Juniper Glen’s message evolved from informative to emotionally magnetic.
Instead of technical descriptions, ad creatives spoke the language of family and reassurance — “Where Hope Blooms for Every Memory.”
We combined authentic photography of residents and caregivers with warm, optimistic copy that positioned the community as both a safe haven and a place of renewal.
This rebrand rippled across channels — ads, landing pages, blogs, and social — producing noticeable spikes in engagement and inquiries within weeks.
The Results
(Jan – Jun 2025)
Occupancy Rate
IMPACT
96% (+15 points)
Occupied Units
IMPACT
55 (+9 units)
Total Move-Ins
IMPACT
Rapid lease-up
Total Leads
IMPACT
Consistent lead flow
Lead Conversion Rate
IMPACT
Strong close rate
The “Aha” Moment
The Synergy Effect
As the campaign matured, paid and organic channels began working in perfect rhythm.
Paid Search
Built the initial momentum, delivering qualified leads quickly.
SEO & GBP Optimization
Optimized SEO pages steadily climbed Google’s rankings.
Organic Visibility
Then overtook paid ads as the primary source of qualified leads.
The Outcome
Client Testimonial
“Our family has always been appreciative for the good care you and your staff gave Barbara when she was a resident at Juniper Glen. I would be most happy to speak with any families considering Juniper Glen for their loved ones.”
— Ed Roseberry Jr.
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