A Complete Guide on How to Market to Seniors
After 75 in-depth interviews with senior living operators, sales leaders, owners, marketers, and clinicians on From Leads to Leases podcast, one truth has become clear: the communities poised for significant growth in 2026 aren't necessarily the ones with the biggest budgets or the newest buildings.
Best Generative AI Chatbots by Market Share in 2026
Generative AI chatbots have transitioned from early innovation to mainstream business infrastructure. In 2026, these AI tools are essential to how organizations, including senior living communities, handle customer self service, marketing inquiries, and customer conversations.
A Complete Guide to Generative Engine Optimization for Senior Living
Rapid advancements in search technology and AI-driven search are completely changing how the senior living industry connects with potential residents and families. Traditional search engines like Google are no longer the only path families use to find communities.
Top Senior Living GEO | AIO Search Agencies in 2026
What happens when traditional search engines no longer determine who gets found first — but AI models do? That’s the reality the senior living industry faces in 2026. As AI-driven search, generative engines, and AI-powered platforms transform how families discover senior living communities, oper
How Senior Living Solves the Family Caregiving Crisis and Improves Quality of Life
In recognition of National Caregivers Month this November, we turn our attention to the silent crisis driving senior living decisions: the overwhelming burden on family caregivers.
A Complete Guide on How to Market to Seniors
Marketing to seniors is not the same as marketing to their adult children or loved ones who often influence decisions. The senior demographic makes up one of the fastest-growing and most influential age groups in the United States.
Why Interactive Content Converts More Senior Living Leads
It’s time senior living marketing had a strategic shift from passive digital brochures to proactive engagement. This article provides a practical guide on transforming your website into a high-performing conversion asset using interactive content like quizzes and calculators.
Why You Should Build Senior Care Reviews for Your Community
Directors know that growth in senior living rises and falls on trust. The most efficient way to earn that trust is through senior care reviews that validate your promises with the voices of residents and family members.