10 Top Senior Living Insights from 2024
The past 12 months have seen a whirlwind of opportunities and challenges for senior living operators. Whether you specialize in assisted living communities, focus on the 55+ market or do a mix of both and more, there is so much wisdom to take away from 2024. It’s safe to say that the sector is exp
Top Senior Living Resources for Professionals in 2025
We all know it: the senior living industry is seeing major evolution and ever-increasing demand. To add to this, the new population of older adults entering senior living have high expectations, placing the industry under pressure to constantly improve services and amenities for better and more acti
Transparency Could Be Your Senior Living Facility’s Biggest Asset
In an extremely competitive senior living industry, trust is the cornerstone of success. Families and prospective residents make deeply personal and complex decisions when choosing a community, and transparency often becomes the deciding factor. Open communication throughout your organization that s
Streamlining Senior Living Marketing and Sales in 2025
The senior living industry has always been complex, but as competition grows and technology advances, it has become even more so. Insights from SMASH 2024 have made one thing clear: the future of marketing and sales in senior living relies on smart integration of AI, advanced marketing automation, a
Top 10 Assisted Living Marketing Strategies for 2025
Are you ready to take your assisted living marketing to the next level? As the senior living industry continues to grow rapidly, so does the need for effective marketing to stand out in a competitive environment. Without a clear strategy, many assisted living communities struggle to attract prospect
Mapping the Senior Living Journey From Awareness to Action
The decision to move into a senior living community is a significant milestone, not just for older adults but for their families as well. While many wait until they need assistance with daily activities to consider senior living options, experts suggest that early planning can lead to a better trans
How Communities are Ensuring Accessible and Affordable Senior Living
As our society experiences a significant demographic shift with the growing senior population, the demand for accessible and affordable senior living options is on track to reach an all-time high in the next few years. According to the U.S. Census Bureau, the number of Americans aged 65 and older is
Senior Living Could Be A Lifesaver for Aging Americans
Groundbreaking research by NORC at the University of Chicago has shed light on the significant benefits of senior living communities. Initial findings of an ongoing study, funded by the National Investment Center for Seniors Housing & Care (NIC), revealed a 10% decrease in frailty among resident
