The Ultimate Guide to Elder Care Marketing Strategies
In today’s competitive senior care landscape, standing out demands a strategic, targeted approach to marketing. Families searching for senior living solutions are increasingly turning to digital platforms, while healthcare professionals seek reliable partners they can confidently refer.
How Senior Living Marketers Can Connect with the ‘Solo Ager’
In the evolving landscape of senior living, a distinct and growing demographic is emerging: the “solo ager”. These are older adults who don't have adult children to rely on for support, and who might also lack extended family ties, as well as have dwindling friendships.
Top Local SEO Agencies for Senior Living Communities in the US
Senior living community directors and marketing managers face a unique challenge today: how to attract qualified leads online and convert them into residents efficiently. A well-executed local SEO strategy is no longer optional; it’s the backbone of driving high-intent traffic and generating move-
Google AI Overviews: Full Breakdown and What It Means for Senior Living Search
Google AI Overviews are not just reshaping how users interact with Google Search; they are fundamentally changing how families research senior living communities. This creates immense opportunities - and new challenges - for operators aiming to fill rooms and build trust. But what is an AI Overview
Google Ads vs. Facebook Ads: Which Works Best for Retirement Communities?
Retirement community directors and marketing professionals face a critical decision when allocating their advertising budget: which online advertising platform delivers the most value? At CCR Growth, we specialize in optimizing digital marketing strategies for senior living communities, and we under
Senior Living SEO vs. PPC: Which Drives More Leads?
The senior living industry demands precision in reaching potential residents and their families. As marketing directors or community operators, you navigate a digital landscape where visibility on search engines defines success. At CCR Growth, our 20 years of expertise in the senior living sector re
6 Agency Services Every Growing Senior Living Brand Needs
In an increasingly competitive market, senior living communities must do more than maintain occupancy. They must evolve. With shifting demographics, expanding digital expectations, and growing demand for transparency and trust, it’s not enough to rely on word of mouth or generic advertising tactic
Best Tools for Tracking Move-Ins and ROI for Senior Living
As senior living community and marketing directors, you’re tasked with filling vacancies and improving resident retention while ensuring your marketing investment pays off. To support these goals, you need tools that deliver actionable insights and empower your team to make informed, strategic dec
