5 Best Senior Living CRMs to Streamline Your Community’s Growth in 2025
As senior living communities face increasingly competitive market pressures, few tools have proven as much of a game changer as a well-chosen CRM (Customer Relationship Management) system. Yet selecting the right CRM can feel like tackling a maze of overlapping feature sets, complex integrations, an
Senior Living SEO Strategies: Attract More Residents in 2025
What would it mean if you could generate highly qualified leads for your senior living community without relying on expensive ad campaigns? Senior Living SEO makes this possible by enhancing your online visibility and connecting you with potential residents and their families. Optimizing your websit
Breaking Down the Average Sales Cycle in Senior Living
Filling empty apartments or rooms in a senior living community often seems like a purely numbers-driven issue—one that many assume can be solved by advertising more. But occupancy is about far more than revenue and move-ins. When beds remain unfilled, an entire team of caregivers and support staff
SEO or Paid Media – Which Will Grow Your Senior Living Community Faster?
When your marketing budget comes under scrutiny, one of the first questions that arises is whether to invest in Search Engine Optimization (SEO) or Paid Media. While it’s tempting to treat these two pillars of digital marketing as separate, competing strategies, the truth is they actually operate
10 Top Senior Living Insights from 2024
The past 12 months have seen a whirlwind of opportunities and challenges for senior living operators. Whether you specialize in assisted living communities, focus on the 55+ market or do a mix of both and more, there is so much wisdom to take away from 2024. It’s safe to say that the sector is exp
Top Senior Living Resources for Professionals in 2025
We all know it: the senior living industry is seeing major evolution and ever-increasing demand. To add to this, the new population of older adults entering senior living have high expectations, placing the industry under pressure to constantly improve services and amenities for better and more acti
Transparency Could Be Your Senior Living Facility’s Biggest Asset
In an extremely competitive senior living industry, trust is the cornerstone of success. Families and prospective residents make deeply personal and complex decisions when choosing a community, and transparency often becomes the deciding factor. Open communication throughout your organization that s
Streamlining Senior Living Marketing and Sales in 2025
The senior living industry has always been complex, but as competition grows and technology advances, it has become even more so. Insights from SMASH 2024 have made one thing clear: the future of marketing and sales in senior living relies on smart integration of AI, advanced marketing automation, a
