Summary
In this episode of From Leads to Leases, host Jerry Vinci interviews Marlena Hemenway, co-founder of Geneva Suites, about the innovative approaches in senior living, particularly the geriatric Montessori model. They discuss the importance of emotional connections over amenities, the need for belonging and dignity in care, and the challenges families face when making decisions about senior care. Marlena shares insights on how to implement Montessori principles in communities, the future of residential assisted living, and the impact of regulations and affordability on care. The conversation emphasizes the need for a human-centered approach in senior living, focusing on purpose and engagement for older adults.
Takeaways
- Belonging and dignity are more important than amenities.
- Families in crisis need clarity, not sales tactics.
- Geriatric Montessori helps engage residents meaningfully.
- Emotional connections should drive marketing in senior care.
- Conversations about care should happen before a crisis.
- Purposeful engagement can reduce agitation in dementia residents.
- Smaller communities can provide more personalized care.
- Regulations can hinder the quality of care provided.
- Affordability is a significant barrier in senior living.
- AI can help improve efficiency in senior care.