Summary
In this episode of From Leads to Leases, host Jerry Vinci speaks with Robert Jakini, a seasoned leader in the senior living industry. They discuss the importance of ethical care, the personal motivations behind entering the senior care field, and the need for a people-first approach in operations. Robert shares insights on navigating crisis-driven decisions in memory care, the significance of prioritizing residents and families, and strategies for creating a positive culture within communities. The conversation emphasizes the necessity of experience-based care and the challenges of employee retention in a competitive market.
Takeaways
- Everyone in senior care has a personal motivation.
- Long-term plans can hurt residents and operators.
- The role of the executive director is crucial for care.
- Experience-based differentiation beats luxury amenities.
- Pre-planning for senior care is essential for families.
- The emotional burden on families is significant during transitions.
- Leadership requires physical presence in the community.
- Creating a positive culture is key to employee retention.
- Understanding individual resident needs is vital for care.
- Crisis-driven decisions in memory care require empathy and support.
