In this episode of From Leads to Leases, Lindsi Jennings and Michelle Korb talk to Jerry Vinci about their experiences in the senior living industry and how technology, specifically AI and live chat, are crucial to modernizing resident engagement. They highlight the importance of empathy and human-centric communication in senior living and how SSC.ai (formerly Site Staff Chat) is helping senior living communities meet the demands of an ever-evolving industry. They also discuss the key features that set SSC.ai apart from competitors, such as their flexibility, integration capabilities, and customizable platform. Additionally, they address the challenge of data overload for senior living providers and how SSC.ai encourages them to leverage the available data to improve their operations. SSC.AI is focused on providing chat solutions for the senior living industry, helping communities engage with prospects and provide personalized experiences. They offer live chat and AI chat options, allowing visitors to get quick answers and information about communities. The COVID-19 pandemic has shifted interactions, with more people preferring messaging and self-service options over phone calls. SSC.AI is working on expanding their lead nurturing and follow-up capabilities, including text-based marketing. They emphasize the importance of understanding a community’s culture and values when integrating a chat feature into their website. Quality leads and personalized engagement are key considerations for senior living providers.